Should I Stay or Should I Go – Cognitive Conflict in Multi-Attribute Signals Probed with East and West German ‘Ampelmännchen’ Traffic Signs

Claudia Peschke, Bettina Olk and Claus C Hilgetag

PLOS ONE, 2013, vol. 8, issue 5, 1-5

Abstract: In post-unification Germany, lingering conflicts between East and West Germans have found some unusual outlets, including a debate of the relative superiority of East and West German ‘Ampelmännchen’ pedestrian traffic signs. In our study, we probed the visual efficacy of East and West German Ampelmännchen signs with a Stroop-like conflict task. We found that the distinctive East German man-with-hat figures were more resistant to conflicting information, and in turn produced greater interference when used as distractors. These findings demonstrate Stroop-like effects for real-life objects, such as traffic signs, and underline the practical utility of an East German icon.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0064712

DOI: 10.1371/journal.pone.0064712

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