Dissociable Influences of Skewness and Valence on Economic Choice and Neural Activity

Nicholas D Wright, Mkael Symmonds, Laurel S Morris and Raymond J Dolan

PLOS ONE, 2013, vol. 8, issue 12, 1-8

Abstract: Asymmetry in distributions of potential outcomes (i.e. skewness), and whether those potential outcomes reflect gains or losses (i.e. their valence), both exert a powerful influence on value-based choice. How valence affects the impact of skewness on choice is unknown. Here by orthogonally manipulating the skewness and valence of economic stimuli we show that both have an influence on choice. We show that the influence of skewness on choice is independent of valence, both across and within subjects. fMRI data revealed skew-related activity in bilateral anterior insula and dorsomedial prefrontal cortex, which shows no interaction with valence. Further, the expression of skew-related activity depends on an individual’s preference for skewness, and this was again independent of valence-related preference. Our findings highlight the importance of skewness in choice and show that its influence, both behaviourally and neurally, is distinct from an influence of valence.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0083454

DOI: 10.1371/journal.pone.0083454

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