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Chocolate Milk Consequences: A Pilot Study Evaluating the Consequences of Banning Chocolate Milk in School Cafeterias

Andrew S Hanks, David Just and Brian Wansink

PLOS ONE, 2014, vol. 9, issue 4, 1-7

Abstract: Objectives: Currently, 68.3% of the milk available in schools is flavored, with chocolate being the most popular (61.6% of all milk). If chocolate milk is removed from a school cafeteria, what will happen to overall milk selection and consumption? Methods: In a before-after study in 11 Oregon elementary schools, flavored milk–which will be referred to as chocolate milk–was banned from the cafeteria. Milk sales, school enrollment, and data for daily participation in the National School Lunch Program (NSLP) were compared year to date. Results: Total daily milk sales declined by 9.9% (p

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0091022

DOI: 10.1371/journal.pone.0091022

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