The Metabolism and Growth of Web Forums

Lingfei Wu, Jiang Zhang and Min Zhao

PLOS ONE, 2014, vol. 9, issue 8, 1-11

Abstract: We view web forums as virtual living organisms feeding on user's clicks and investigate how they grow at the expense of clickstreams. We find that (the number of page views in a given time period) and (the number of unique visitors in the time period) of the studied forums satisfy the law of the allometric growth, i.e., . We construct clickstream networks and explain the observed temporal dynamics of networks by the interactions between nodes. We describe the transportation of clickstreams using the function , in which is the total amount of clickstreams passing through node and is the amount of the clickstreams dissipated from to the environment. It turns out that , an indicator for the efficiency of network dissipation, not only negatively correlates with , but also sets the bounds for . In particular, when and when . Our findings have practical consequences. For example, can be used as a measure of the “stickiness” of forums, which quantifies the stable ability of forums to remain users “lock-in” on the forum. Meanwhile, the correlation between and provides a method to predict the long-term “stickiness” of forums from the clickstream data in a short time period. Finally, we discuss a random walk model that replicates both of the allometric growth and the dissipation function .

Date: 2014
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0102646

DOI: 10.1371/journal.pone.0102646

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