New Year’s Res-Illusions: Food Shopping in the New Year Competes with Healthy Intentions

Lizzy Pope, Andrew S Hanks, David Just and Brian Wansink

PLOS ONE, 2014, vol. 9, issue 12, 1-7

Abstract: Objective: How do the holidays – and the possible New Year’s resolutions that follow – influence a household’s purchase patterns of healthier foods versus less healthy foods? This has important implications for both holiday food shopping and post-holiday shopping. Methods: 207 households were recruited to participate in a randomized-controlled trial conducted at two regional-grocery chain locations in upstate New York. Item-level transaction records were tracked over a seven-month period (July 2010 to March 2011). The cooperating grocer’s proprietary nutrient-rating system was used to designate “healthy,” and “less healthy” items. Calorie data were extracted from online nutritional databases. Expenditures and calories purchased for the holiday period (Thanksgiving-New Year’s), and the post-holiday period (New Year’s-March), were compared to baseline (July-Thanksgiving) amounts. Results: During the holiday season, household food expenditures increased 15% compared to baseline ($105.74 to $121.83; p

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0110561

DOI: 10.1371/journal.pone.0110561

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