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Brand switching and toxic chemicals in cigarette smoke: A national study

Jennifer R Mendel, Sabeeh A Baig, Marissa G Hall, Michelle Jeong, M Justin Byron, Jennifer C Morgan, Seth M Noar, Kurt M Ribisl and Noel T Brewer

PLOS ONE, 2018, vol. 13, issue 1, 1-10

Abstract: Introduction: US law requires disclosure of quantities of toxic chemicals (constituents) in cigarette smoke by brand and sub-brand. This information may drive smokers to switch to cigarettes with lower chemical quantities, under the misperception that doing so can reduce health risk. We sought to understand past brand-switching behavior and whether learning about specific chemicals in cigarette smoke increases susceptibility to brand switching. Methods: Participants were US adult smokers surveyed by phone (n = 1,151, probability sample) and online (n = 1,561, convenience sample). Surveys assessed whether smokers had ever switched cigarette brands or styles to reduce health risk and about likelihood of switching if the smoker learned their brand had more of a specific chemical than other cigarettes. Chemicals presented were nicotine, carbon monoxide, lead, formaldehyde, arsenic, and ammonia. Results: Past brand switching to reduce health risk was common among smokers (43% in phone survey, 28% in online survey). Smokers who were female, over 25, and current “light” cigarette users were more likely to have switched brands to reduce health risks (all p

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0189928

DOI: 10.1371/journal.pone.0189928

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