Just ask Siri? A pilot study comparing smartphone digital assistants and laptop Google searches for smoking cessation advice

Matt Boyd and Nick Wilson

PLOS ONE, 2018, vol. 13, issue 3, 1-6

Abstract: Objective: To compare voice-activated internet searches by smartphone (two digital assistants) with laptop ones for information and advice related to smoking cessation. Design: Responses to 80 questions on a range of topics related to smoking cessation (including the FAQ from a NHS website), compared for quality. Setting: Smartphone and internet searches as performed in New Zealand. Main outcome measures: Ranked responses to the questions. Results: Google laptop internet searches came first (or first equal) for best quality smoking cessation advice for 83% (66/80) of the responses. Voiced questions to Google Assistant (“OK Google”) came first/first equal 76% of the time vs Siri (Apple) at 28%. Google and Google Assistant were statistically significantly better than Siri searches (odds ratio 12.4 and 8.5 respectively, p

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0194811

DOI: 10.1371/journal.pone.0194811

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