Using selfies to challenge public stereotypes of scientists

Paige Brown Jarreau, Imogene A Cancellare, Becky J Carmichael, Lance Porter, Daniel Toker and Samantha Z Yammine

PLOS ONE, 2019, vol. 14, issue 5, 1-23

Abstract: In an online Qualtrics panel survey experiment (N = 1620), we found that scientists posting self-portraits (“selfies”) to Instagram from the science lab/field were perceived as significantly warmer and more trustworthy, and no less competent, than scientists posting photos of only their work. Participants who viewed scientist selfies, especially posts containing the face of a female scientist, perceived scientists as significantly warmer than did participants who saw science-only images or control images. Participants who viewed selfies also perceived less symbolic threat from scientists. Most encouragingly, participants viewing selfies, either of male or female scientists, did not perceive scientists as any less competent than did participants viewing science-only or control images. Subjects who viewed female scientist selfies also perceived science as less exclusively male. Our findings suggest that self-portraiture by STEM professionals on social media can mitigate negative attitudes toward scientists.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0216625

DOI: 10.1371/journal.pone.0216625

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