Promoting adoption of two-stage agricultural drainage ditches: A change agent perspective

Pranay Ranjan and Jonathan D Witter

PLOS ONE, 2020, vol. 15, issue 3, 1-18

Abstract: Adoption of innovations, including adoption of conservation practices, is a topic of extensive scholarly enterprise. The diffusion of innovations literature has often examined the characteristics of three sets of variables: the adopter, the change agent, and the innovation. This literature clearly establishes the crucial role of change agents in promoting an innovation. However, what we don’t know is what makes change agents want to promote a particular innovation. In this study, change agents’ perceptions of the attributes of two-stage drainage ditches, an innovative agricultural drainage ditch design, are examined in order to understand what affects their willingness to promote them. Diffusion of innovation theory provides the conceptual grounding as well as the theoretical motivation for this study. The data for this study come from semi-structured interviews with 17 change agents. Results suggest that change agents perceive the relative advantage associated with two-stage ditches to be low, and that two-stage ditches might be perceived by potential adopters to be incompatible with the prevalent sociocultural beliefs about drainage ditch management. Results also indicate that change agents’ perceptions of environmental benefits of adopting two-stage ditches affects their willingness to promote them. Results are more broadly informative about promoting conservation practices, and is relevant for both academicians and practitioners.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0229969 (text/html)
https://journals.plos.org/plosone/article/file?id= ... 29969&type=printable (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0229969

DOI: 10.1371/journal.pone.0229969

Access Statistics for this article

More articles in PLOS ONE from Public Library of Science
Bibliographic data for series maintained by plosone ().