Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use

Juan Hou, Yingge Zhu, Jie Tong, Yamikani Ndasauka and Xiaoyi Fang

PLOS ONE, 2020, vol. 15, issue 5, 1-14

Abstract: This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0233205

DOI: 10.1371/journal.pone.0233205

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