Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans

M A Colchero, Carlos M Guerrero-López C. M., Tonatiuh Barrientos-Gutiérrez T., Jorge Salmerón J. and Sergio Bautista-Arredondo

PLOS ONE, 2021, vol. 16, issue 8, 1-11

Abstract: Background: Despite the growing public awareness of the adverse health effects of sugar-sweetened beverages (SSB) consumption in Mexico, little is known about the population’s intention to reduce SSB consumption and the social value of interventions to accomplish such behavioral change. Therefore, the objective of this study was to assess the willingness to pay (WTP) for an intervention that reduces soda consumption by half in Mexico. Methods: We applied contingent valuation methods in a sample of 471 Mexican adults from a cohort study. We assessed the relative value of benefits by providing incremental information to participants in three scenarios: soda consumption reduction, + health benefits, + social benefits. To estimate factors associated with the WTP, we ran an interval regression. Results: 87% of respondents reported they would like to reduce SSB consumption. High soda consumption, intention to reduce soda consumption and higher household income are associated with higher WTP. We found that the WTP increases as additional benefits are provided. The WTP, as a proportion of income, is higher for the lowest income level. Conclusion: The average WTP per person may be seen as the minimum amount the country should invest on interventions to reduce soda consumption.

Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0255100 (text/html)
https://journals.plos.org/plosone/article/file?id= ... 55100&type=printable (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0255100

DOI: 10.1371/journal.pone.0255100

Access Statistics for this article

More articles in PLOS ONE from Public Library of Science
Bibliographic data for series maintained by plosone ().