Understanding asymmetric synergistic effect between movie actors

JeongRyun Ko and Jason J Jung

PLOS ONE, 2023, vol. 18, issue 4, 1-12

Abstract: Synergistic effects between movie actors have been regarded as an important indicator when they are casted in a new movie. People simply assume that synergistic effect is symmetric. The aim of this study is to understand the asymmetric synergy between actors. We propose an asymmetric synergy measurement method for actor’s star-power-based costarring movies to understand the synergistic effect. When measuring the synergy, we designed it so that it would be possible to measure the synergy that varies with the time of the costarring movie’s release and the synergy of new actors. Measured synergies were analyzed on an actor’s synergy and asymmetric synergy between actors to examine the characteristics of highly synergistic actors and the asymmetric synergy between actors. Moreover, we confirmed that measuring synergies asymmetrically demonstrated better prediction performance in various evaluation metrics (accuracy, precision, recall, and F1-score) than measuring synergies symmetrically through the synergy prediction experiment using synergy and asymmetric synergy.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0284613

DOI: 10.1371/journal.pone.0284613

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