Awareness of and receptivity to FDA’s point-of-sale tobacco public education campaign

Lauren M Dutra, Matthew C Farrelly, Brian Bradfield, Debra Mekos, Chaunetta Jones and Tesfa Alexander

PLOS ONE, 2023, vol. 18, issue 7, 1-16

Abstract: The purpose of the study was to assess awareness of and receptivity to FDA’s point-of-sale (POS) tobacco public education campaign for adult cigarette smokers called Every Try Counts; it was the first multi-county POS campaign in the U.S. The design was a county-level treatment-control three-wave longitudinal design. The setting was 15 treatment and 15 control counties. Subjects were smokers ages 25 to 54 (N = 3,628). 4,145 individuals screened in as eligible; 3,628 (87.5% response rate) completed the Wave 1 questionnaire (Wave 2: n = 2,812; Wave 3: n = 2,571; retention 70.9%). Measures were self-reported brand and ad awareness (saw any ad a few times or more) and receptivity (5-item perceived effectiveness scale). The analysis included descriptive analyses of receptivity; bivariate analyses of awareness by treatment group; and covariate- and time-adjusted logistic regression models to determine changes in awareness attributable to the campaign. Receptivity was moderate and differed significantly by race/ethnicity. As was the case for all waves, at wave 3, ad awareness was significantly higher in treatment (53.3%) than control counties (36.1%, p

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0288462

DOI: 10.1371/journal.pone.0288462

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