Entrepreneurial motivations and business performance: A study of female online microbusiness owners

Shibo Li and Edwin Setiawan Sanusi

PLOS ONE, 2023, vol. 18, issue 8, 1-21

Abstract: This study aims to examine the correlation between various types of entrepreneurial motivations and the corporate performance of self-employed micro-businesses operated by women in China. Through the application of Structural Equation Modeling (SEM) estimation on a sample of 160 female entrepreneurs, our findings reveal that female entrepreneurs driven by pull motivation prioritize non-financial performance as their primary goal. Conversely, those driven by push motivation exhibit a greater emphasis on financial performance. Furthermore, the cross-group analysis indicates that a high level of motivation among necessity-driven female microbusiness entrepreneurs contributes to achieving a high level of financial performance, whereas a high level of motivation among opportunity-based female microbusiness entrepreneurs does not significantly influence non-financial performance. The implications of these findings for research and policy development pertaining to Chinese female online microbusinesses are also discussed.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0289946

DOI: 10.1371/journal.pone.0289946

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