Research on the influence mechanism of internet use on rural residents’ consumption level in China——The mediating effect of consumption literacy
Zhen Tian,
Rui Wang and
Yan Tan
PLOS ONE, 2023, vol. 18, issue 11, 1-15
Abstract:
Based on the survey data of 936 rural households in Jiangsu Province, China in 2020, this paper empirically tests the influence mechanism of internet use on the rural residents’ consumption level by constructing the theoretical analysis framework of “internet use—consumption literacy—rural residents consumption level” and taking consumption literacy as the mediator variable. The results demonstrate that, with other conditions unchanged, internet use has significantly improved the consumption level of rural residents. The mediating effect of the consumption literacy accounts for 15.08% among the entire effect of internet use on the rural residents’ consumption level. Therefore, when applying digital information technology to improve the consumption level of rural residents in future, we should not only continue to increase investment in the construction of communication infrastructure in rural areas, but also continuously improve the consumption literacy of rural residents through building a multi-level complementary consumption education system and expanding the ways of consumption education and training.
Date: 2023
References: Add references at CitEc
Citations:
Downloads: (external link)
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0294723 (text/html)
https://journals.plos.org/plosone/article/file?id= ... 94723&type=printable (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0294723
DOI: 10.1371/journal.pone.0294723
Access Statistics for this article
More articles in PLOS ONE from Public Library of Science
Bibliographic data for series maintained by plosone ().