Customer discourse power and green innovation in industrial chain enterprises: A theoretical and empirical approach

Yanwen Liu and Rui Wang

PLOS ONE, 2024, vol. 19, issue 5, 1-25

Abstract: Leading enterprises in the industry chain play a demonstrative role, and promoting green innovation among leading enterprises is a meaningful approach to unlocking industry chain dividends. According to an analysis of the game process between customers and leading firms that incorporates the open innovation theory, we find a nonlinear role for the consumer discourse power in the leading firms’ innovation. Furthermore, using data from Chinese A-share listed companies between 2012 and 2021, we observe an inverted "U" relationship between customer discourse power and green innovation. Notably, this effect is more pronounced in leading non-technology-intensive enterprises, industries with a high degree of industrial innovation, or regions with a high marketization degree. Our analysis also reveals that leading enterprises’ client leads to financial limitations that influence green innovation. Additionally, leading enterprises play a driving role in achieving "joint progress" in green innovation with local non-leading firms, and this effect exhibits spatial spillover.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0301598

DOI: 10.1371/journal.pone.0301598

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