MARKETING STRATEGIES AMID PROLONGED ECONOMIC CRISIS

Simona-Silvana Marginean
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Simona-Silvana Marginean: Universitatea “Petru Maior” din Tîrgu–Mures Str. Nicolae Iorga, nr.1, Tîrgu – Mures, MURES, 540088, România)

STUDIA UNIVERSITATIS PETRU MAIOR SERIES OECONOMICA, 2011, vol. 1/2011, 55-70

Abstract: This article discusses the main market trends, amid the economic crisis triggered in 2007, from the perspective of modern evolutionary theory applied to marketing

Keywords: marketing strategy; economic crisis; natural selection; trends (search for similar items in EconPapers)
JEL-codes: M42 M48 (search for similar items in EconPapers)
Date: 2011
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