Marketing Strategies Amid Prolonged Economic Crisis

Simona-Silvana Marginean
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Simona-Silvana Marginean: Universitatea “Petru Maior” din Tîrgu–Mures Str. Nicolae Iorga, nr.1, Tîrgu – Mures, MURES, 540088, România

Acta Marisiensis. Series Oeconomica, 2011, vol. 1, 55-70

Abstract: This article discusses the main market trends, amid the economic crisis triggered in 2007, from the perspective of modern evolutionary theory applied to marketing.

Keywords: marketing strategy; economic crisis; natural selection; trends (search for similar items in EconPapers)
JEL-codes: M42 M48 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pmu:oecono:v:1:y:2011:p:55-70

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