Student Relationship Management Optimization Using Organizational Process Automation Tools

Mihai Timuș (), Liviu Ciucan-Rusu (), Daniel Ștefan () and Maria-Alexandra Popa ()
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Mihai Timuș: George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu-Mureș, 38 Gheorghe Marinescu, Târgu-Mureș, 540139, Romania
Liviu Ciucan-Rusu: George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu-Mureș, 38 Gheorghe Marinescu, Târgu-Mureș, 540139, Romania
Daniel Ștefan: George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu-Mureș, 38 Gheorghe Marinescu, Târgu-Mureș, 540139, Romania
Maria-Alexandra Popa: George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu-Mureș, 38 Gheorghe Marinescu, Târgu-Mureș, 540139, Romania

Acta Marisiensis. Series Oeconomica, 2020, vol. 1, 31-40

Abstract: Organizational process optimizations are crucial to meet nowadays challenges, especially in the educational institution environment, where information flow is very intense, and actors involved are different from decision making perspective. The relations with students are one of the most important aspect of educational institutions processes, therefore, the more automated and digitalized is this process, the more attention can be invested to continuous improvement of other organizational processes. Our study intends to promote continuous improvement of student relationship management of universities by active usage of ICT solutions available in organization and prepare internal regulations and staff for this transformation.

Keywords: Business Process Management (BPM); Student Relationship Management; Process Optimization; Information and Communication Technology (ICT); COVID-19 (search for similar items in EconPapers)
JEL-codes: L15 M15 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:pmu:oecono:v:1:y:2020:p:31-40

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