Financial Reporting on Social Media. Empirical Study on the European Medical Sector

Tatiana Dănescu () and Roxana Maria Stejerean ()
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Tatiana Dănescu: Department of Economic Sciences, Faculty of Economics and Law, University of Medicine, Pharmacy, Science and Technology “George Emil Palade” of Targu Mures, Târgu Mures, Romania
Roxana Maria Stejerean: Doctoral School of Accounting, “1 Decembrie 1918” University of Alba Iulia, Alba Iulia, Romania

Acta Marisiensis. Series Oeconomica, 2022, vol. 1, 15-24

Abstract: Corporate advertising is essential for the functioning of an efficient capital market. Over the past decade, social networks have begun to become an integral part of the contemporary lifestyle of entities, being used as a means of communication with stakeholders. The quantitative research carried out on the sample of 119 companies in the medical sector, listed on the European stock exchanges, closely follows the correlations between the use of social networks and the financial information disseminated to the public. Techniques of exploratory data analysis were used to identify the determinants of financial communication through social means, followed by the calculation of the index of the use of these means of communication and its correlation with the financial performance rates of the studied companies. We believe that the ubiquitous adoption of technologies plays an essential role in the communication between management and users, bringing an indirect contribution to the proper functioning of an entity

Keywords: social networks; corporate advertising; financial performance (search for similar items in EconPapers)
JEL-codes: G41 M41 M42 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:pmu:oecono:v:1:y:2022:p:15-24

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