Study on the personal luxury goods market

Elena-Iulia Varga ()
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Elena-Iulia Varga: G.E. Palade University of Medicine, Pharmacy, Science and Technology of Târgu Mureş, 38 Gh. Marinescu street, Târgu Mureș, 540139, Romania

Acta Marisiensis. Series Oeconomica, 2020, vol. 2, 33-42

Abstract: The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.

Keywords: luxury; luxury products; luxury clothing; consumer behavior; need; marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:pmu:oecono:v:2:y:2020:p:33-42

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