Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis

Burcu Ozbay ()
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Burcu Ozbay: Department of Media, Faculty of Arts and Media, University of Chester

Smart Cities and Regional Development (SCRD) Journal, 2017, vol. 1, issue 1, 59-64

Abstract: This paper is about my doctoral research-Product Placement- a comparative study of product placement on Turkish and British soap operas.

Keywords: Advertising; Brand Placement; Turkish television; British television; comparative content analysis. (search for similar items in EconPapers)
JEL-codes: O35 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:pop:journl:v:1:y:2017:i:1:p:59-64

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