The role of uses and gratification theory and technology acceptance model in the adoption and usage of wearable technology

Dan Florin Stanescu () and Marius Constantin Romascanu ()
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Dan Florin Stanescu: Scoala Nationala de Studii Politice si Administrative (SNSPA), Bucuresti, Romania
Marius Constantin Romascanu: Scoala Nationala de Studii Politice si Administrative (SNSPA), Bucuresti, Romania

Smart Cities International Conference (SCIC) Proceedings, 2023, vol. 11, 47-55

Abstract: The growth of wearable products has had a multifaced impact on society, touching various aspects of our lives, from health and technology to fashion and privacy. Devices such as smartwatches, display glasses, wristbands, and headbands have been rapidly propagated to mainstream usage, due to their capability for both leisure or fitness and medical data tracking. the study utilized the Technology Acceptance Model to investigate the motivations (gratifications) driving students to embrace wearable technologies and their subsequent utilization of these technologies. The research employed a cross-sectional design, gathering data from a convenience sample of 261 participants (48 males and 213 females), whose ages ranged from 18 to 29 years (M=21.73, SD=3.70). Data collection involved administering two structured questionnaires: the Technology Acceptance Model and the Gratifications of Wearables Technology. The study's findings indicate significant correlations between several factors. Specifically, both Perceived Ease of Use (r=.279, p

Keywords: TAM; explorative study; motivation; ease of use; usefulness (search for similar items in EconPapers)
JEL-codes: O35 (search for similar items in EconPapers)
Date: 2023
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