Формування інструментарію для графічної оцінки конкурентоспроможності підприємства

Formation of the Toolkit for Graphical Assessment of Enterprise Competitiveness

Ruslan Skrynkovskyy, Oksana Shpak, Tetiana Protsiuk and Irina Noga
Additional contact information
Irina Noga: Donetsk State University of Management

Traektoriâ Nauki = Path of Science, 2018, vol. 4, issue 1, 1014-1021

Abstract: The purpose of the article is to substantiate the theoretical positions and develop practical recommendations for the development of the toolkit for graphical assessment of the competitiveness of the enterprise. It is proved that the graphic assessment of enterprise competitiveness and its interpretation are based on an analytical assessment of the competitiveness of the enterprise. It is revealed that the most common graphic method for assessing the competitiveness of an enterprise is the construction of a polygon of competitiveness. An example of graphic construction of a polygon of enterprise competitiveness is presented. It is determined that the key (basic) parameters (business indicators) of graphic evaluation of enterprise competitiveness are: 1) the efficiency of the operation (activity) of the enterprise (financial, economic, industrial, commercial); 2) the competitiveness of the company's products; 3) the concentration of the market in which the company operates; 4) level of management and quality of labor personnel; 5) efficiency of application of information technologies in the management of the enterprise. The prospect of further research in this area is the development of an analytical method for assessing the competitiveness of an enterprise on the market.

Keywords: enterprise; competitiveness; polygon of competitiveness; graphic evaluation methods; competitive advantages; competitors. (search for similar items in EconPapers)
JEL-codes: L20 M00 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://pathofscience.org/index.php/ps/article/view/419/485 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pos:journl:30-2

Ordering information: This journal article can be ordered from

DOI: 10.22178/pos.30-1

Access Statistics for this article

Traektoriâ Nauki = Path of Science is currently edited by Andrey Kataev

More articles in Traektoriâ Nauki = Path of Science from Altezoro, s.r.o. & Dialog
Bibliographic data for series maintained by Andrey Kataev ( this e-mail address is bad, please contact ).