Бренд территории как фактор конкурентоспособности региона (на примере Пензенской области)

Territory brand as a factor of region competitiveness (on the example of Penza region)

Inna Medushevskaya and Ekaterina Tomaeva
Additional contact information
Ekaterina Tomaeva: Penza branch of Financial University under the Government of the Russian Federation

Traektoriâ Nauki = Path of Science, 2016, vol. 2, issue 3(8), 2.47-2.58

Abstract: В статье рассмотрен бренд территории как фактор конкурентоспособности региона. Проанализированы примеры брендов территорий из мировой и российской практики. Предложены возможные варианты бренда для Пензенской области. The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.

Keywords: бренд; бренд территории; конкурентоспособность региона; товарный знак; Пензенская область; brand; brand of territories; the trademark; the competitiveness of the region; Penza region. (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://pathofscience.org/index.php/ps/article/view/98/110 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pos:journl:8-4

Ordering information: This journal article can be ordered from

Access Statistics for this article

Traektoriâ Nauki = Path of Science is currently edited by Andrey Kataev

More articles in Traektoriâ Nauki = Path of Science from Altezoro, s.r.o. & Dialog
Bibliographic data for series maintained by Andrey Kataev ( this e-mail address is bad, please contact ).