Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium
Central European Business Review, 2012, vol. 2012, issue 2, 7-15
There are many reasons to reconsider the terms "corporate responsibility" and "sustainability". Despite their inflationary use, there is still no convincing concept, which combines these terms. This paper, for the first time, presents a holistic model of "Sustainable Corporate Responsibility" (SCR) mirroring all its different scopes in space and time. It outlines a philosophically founded introduction into the terms of "corporate responsibility" and "sustainability" and how they are interlinked. It, furthermore, emphasises a holistic understanding for what and to whom one should take on responsibility: In order to realise sustainable success in business economic, social and ecologic responsibility has to be taken equally into consideration. The model describes the possible ramifications of SCR constructions, highlighting typical company-profiles and, eventually, allowing better comparability. This way, best practice can be determined and highlighted more comprehensively.
Keywords: Responsibility; structure of responsibility; scope of corporate responsibility; sustainability; corporate responsibility; Triple Corporate Responsibility; Triple Bottom Line; Sustainable Corporate Responsibility (SCR); Corporate Social Responsibility (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
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Faculty of Business Administration, University of Economics, Prague
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