Economics at your fingertips  

Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic

Petr Jirsák and Petr Kolář

Central European Business Review, 2012, vol. 2012, issue 3, 46-50

Abstract: The objective of this research is to analyze the customer service orientation and policy of Czech logistics providers (3PLs), global shipping lines and multimodal transport operators (MTOs). Evaluating customer orientation in the market of transport and logistics is a highly complex task. To obtain the data necessary for an informed analysis, open interviews will be made and questionnaires will be distributed to the relevant companies' managers in the Czech Republic. Due to the concentration of container and logistics activity within the relatively small number of important market players active in the country's market, the approach of market characteristics will be case study based. Moreover, the research will offer an important analysis of the shipping lines' and logistics providers' services in terms of customer service policy in the Czech Republic. If possible and feasible given the data, a survey of customer perspectives will also be undertaken. The conceptual part of the paper focuses on a literature review, methodology and anticipated results only.

Keywords: container shipping; customer orientation; logistics provider; multimodal transport operator; shipping line (search for similar items in EconPapers)
JEL-codes: L91 M16 M31 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) (text/html) (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
Faculty of Business Administration, University of Economics, Prague

DOI: 10.18267/j.cebr.30

Access Statistics for this article

Central European Business Review is currently edited by Jindřich Špička

More articles in Central European Business Review from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().

Page updated 2022-01-04
Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:3:id:30:p:46-50