EconPapers    
Economics at your fingertips  
 

Segmentation of Czech Consumers Based on their Attitudes Towards Money

Ivan Tomek, Václav Stříteský and Radek Tahal

Central European Business Review, 2013, vol. 2013, issue 2, 19-24

Abstract: Understanding current and potential customers' behavior is one of the key factors of marketing efficiency and it brings competitive advantage. Companies usually classify their customers and create client groups with similar characteristic features. Such grouping activity is called segmentation or typology. There are many possible methods to obtain data for the segmentation process (e.g. data mining, demographic segmentation, analyzing shopping behavior, media behavior or their combination). This paper concentrates on the financial behavior of the Czech population and brings a survey based on primary data. It takes into consideration aspects like attitude towards risk and savings and even aspects like money ethics and the role of money in society. Seven consumer segments that differ in attitudes towards money were identified and described.

Keywords: consumer segmentation; consumer behavior; money attitudes; consumer typology (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed

Downloads: (external link)
http://cebr.vse.cz/doi/10.18267/j.cebr.42.html (text/html)
http://cebr.vse.cz/doi/10.18267/j.cebr.42.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prg:jnlcbr:v:2013:y:2013:i:2:id:42:p:19-24

Ordering information: This journal article can be ordered from
Faculty of Business Administration, University of Economics, Prague
http://cebr.vse.cz

DOI: 10.18267/j.cebr.42

Access Statistics for this article

Central European Business Review is currently edited by Jindřich Špička

More articles in Central European Business Review from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().

 
Page updated 2021-05-04
Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:2:id:42:p:19-24