Food Marketing to Children - Review of the Issue for Further Exploration

Květa Olšanová

Central European Business Review, 2013, vol. 2013, issue 3, 43-50

Abstract: This paper provides an overview of key stakeholders involved in food marketing to children in Europe and in the Czech Republic. It analyzes the role of the legislation as well as voluntary codes of conduct in the food industry. The industry part of the issue is also covered by an explanation of their role and position in the obesity issue. The form of food industry cooperation in the Food Chamber through a working group of involved companies is analyzed and an example of a corporate responsibility program is shown. The paper serves as a review of the issue for further exploration needs.

Keywords: Advertising to children; self-regulation; ethics; food industry (search for similar items in EconPapers)
JEL-codes: M31 M37 M38 (search for similar items in EconPapers)
Date: 2013
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DOI: 10.18267/j.cebr.54

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