Communicating Customer Value Based on Modern Technologies

Sławomir Czarniewski

Central European Business Review, 2014, vol. 2014, issue 2, 36-43

Abstract: The article presents the idea of gaining a position of competitive advantage by companies operating in the knowledge-based economy and in the age of modern technology. The rate of change in companies' environments forces organizations to react quickly to clients' needs. In recent years, there has been an observed systematic increase in the importance of communicating customer value in Poland. This paper shows changes (trends) in the system of market communication in the age of modern technology and changes in the economy. The author presents the mechanisms and effects of communication in age new technology in Poland. Modern technologies enable the collection, storage and transmission of information. Reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion.

Keywords: online advertising; marketing communication; new technologies (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://cebr.vse.cz/doi/10.18267/j.cebr.83.html (text/html)
http://cebr.vse.cz/doi/10.18267/j.cebr.83.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prg:jnlcbr:v:2014:y:2014:i:2:id:83:p:36-43

Ordering information: This journal article can be ordered from
Faculty of Business Administration, University of Economics, Prague
http://cebr.vse.cz

DOI: 10.18267/j.cebr.83

Access Statistics for this article

Central European Business Review is currently edited by Jindřich Špička

More articles in Central European Business Review from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().