Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic

Květa Olšanová

Central European Business Review, 2014, vol. 2014, issue 3, 7-15

Abstract: This paper explores the approach of the food industry towards the issue of rising children obesity in the context of the external regulatory environment and industry self-regulation. It presents the roles and positions of the industry associations, self-regulation and industry representatives through a case study of best practices in applying self-regulation rules. It proves that companies, acting in accordance with the long-term strategy of social responsibility, approach the self-regulation respectfully, because its absence would be a cause for development and implementation of stricter legislation over the long run.

Keywords: advertising to children; corporate responsibility; food industry; self-regulation; obesity (search for similar items in EconPapers)
JEL-codes: M31 M37 M38 (search for similar items in EconPapers)
Date: 2014
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DOI: 10.18267/j.cebr.88

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