Developing Business School Strategies: A Practitioner-Oriented Conceptualization

Daniel Seelhofer

Central European Business Review, 2016, vol. 2016, issue 1, 5-28

Abstract: This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents.

Keywords: strategy development; strategic planning; business school (search for similar items in EconPapers)
JEL-codes: J2 (search for similar items in EconPapers)
Date: 2016
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DOI: 10.18267/j.cebr.141

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