Economics at your fingertips  

Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence

Vít Hinčica, Anna Svobodová and Hana Řezanková

Central European Business Review, 2022, vol. 2022, issue 2, 101-121

Abstract: The paper assesses the perception of clothing products' quality using two independent samples of Czech respondents answering a questionnaire. It fills the current research gap in revealing how the quality of clothing products is currently perceived by different socio-demographic groups and whether other factors neglected previously (e.g., type of store, store's trade name, etc.) contribute to the perceived garment quality. The results show that age plays an important role in assessing some of the parameters by which people define whether garments are quality garments. This demographic criterion also influences the intensity of quality consideration when people buy a product, but no statistically significant dependence was found for the intensity of quality consideration when people buy a clothing product. These and other papers' results may help companies in the clothing industry, and the related sectors better comprehend how different categories of people determine garment quality. Implications for Central European audience: Businesses active in the apparel and fashion industries may better understand the current preferences of Czech customers regarding their clothing quality perceptions. The results could also be useful for managers in other countries of the Central-European region.

Keywords: quality perception; clothing industry; consumers; businesses; Czech Republic (search for similar items in EconPapers)
JEL-codes: D9 L15 L21 M11 M31 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (text/html) (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
Faculty of Business Administration, University of Economics, Prague

DOI: 10.18267/j.cebr.292

Access Statistics for this article

Central European Business Review is currently edited by Jindřich Špička

More articles in Central European Business Review from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().

Page updated 2022-07-23
Handle: RePEc:prg:jnlcbr:v:2022:y:2022:i:2:id:292:p:101-121