Sport Facilities in the Czech Republic and Promotion at the Facebook

Jindřich Beneš and Jiří Kotáb

Ekonomika a Management, 2011, vol. 2011, issue 4, 75-90

Abstract: Research article consider utilization of the most developed social media in the Czech Republic by sport facilities. In the theoretical part of the article there are possibilities and aims in promotion on the Facebook. Sport facilities are then divided into four categories: fan oriented sport facilities, sport facilities for mass entertainment and relaxation, sport facilities for clients and sport facilities for younger generation. Each category is overwhelmed by quantitative approach to find the potential of their Facebook pages with indicator number of fans and secondly there is investigated frequency of communication which reflects approach of sport facility to this promotional tool. In the end there are also presented different forms of presentation in each category. Conclusion is overall evaluation of utilization of Facebook by sport facilities in the Czech Republic.

Keywords: Sport Facility; Facebook; Communication; Sportovní zřízení; Facebook; Komunikace (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.vse.cz/eam/download.php?jnl=eam&pdf=151.pdf
http://www.vse.cz/eam/151 (text/html)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prg:jnleam:v:2011:y:2011:i:4:id:151:p:75-90

Ordering information: This journal article can be ordered from
Redakce Ekonomika a management, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
http://www.vse.cz/eam/

Access Statistics for this article

Ekonomika a Management is currently edited by Eva Kislingerová

More articles in Ekonomika a Management from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().