Role of customer capital in increasing business performance

Petra Štamfestová

Ekonomika a Management, 2015, vol. 2015, issue 1

Abstract: The article deals with the relationship between customer capital and business performance because in recent years customer relationship management appears to be more and more current to ensure business´s long-term perspective. The aim of the theoretical part is to define the concept of customer capital from foreign literature and also to mention the possibility of its measurement and finally to synthesize the results of empirical studies about relationship between customer capital and business performance conducted in foreign literature and so to confirm or to refute the positive impact. The aim of the research is to verify the impact of customer capital on the performance in industrial enterprises in the Czech Republic and thus to provide executives information whether and which components of customer capital to manage for achieving a long-term business performance.

Keywords: nonfinancial indicators; nefinanční ukazatele; Performance; Intangible assets; Výkonnost; Nehmotná aktiva; Customer capital; Zákaznický kapitál (search for similar items in EconPapers)
JEL-codes: G30 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.vse.cz/eam/download.php?jnl=eam&pdf=245.pdf
http://www.vse.cz/eam/245 (text/html)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prg:jnleam:v:2015:y:2015:i:1:id:245

Ordering information: This journal article can be ordered from
Redakce Ekonomika a management, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
http://www.vse.cz/eam/

Access Statistics for this article

Ekonomika a Management is currently edited by Eva Kislingerová

More articles in Ekonomika a Management from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().