Discussion about Evaluation of Private Non-profit Success

Jindřich Špička, Petr Boukal and Hana Vávrová

Ekonomika a Management, 2016, vol. 2016, issue 2

Abstract: The aim of the consultation paper is to discuss criteria and success factors of non-profit organizations from the perspective of their stakeholders. Literature review is based on the research of more than fifty recently published scientific papers from high quality scientific journals. The purpose of this paper is the formulation of possible criteria and success factors for defining the research hypothesis and design of a questionnaire within the authors research project which focuses on the Czech non-profit sector. The literature review shows three different but interrelated groups of success indicators of non-profit organizations: i) financial indicators, ii) mission accomplishment towards external stakeholders (public benefit) and iii) satisfaction of internal stakeholders (management, staff, and volunteers). Review also reveals new potential determinant of success - a level of corporate culture.

Keywords: marketing; Strategie; Strategy; Stakeholders; marketing; Performance; Výkonnost; Mission statement; Review; Fundraising; Zájmové skupiny; Mise; Rešerše; Fundraising (search for similar items in EconPapers)
JEL-codes: H41 L30 M14 (search for similar items in EconPapers)
Date: 2016
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