Food quality labels perception in the Czech Republic: trial study results

Tomáš Sadílek and Alexandr Asmalovskij

Ekonomika a Management, 2016, vol. 2016, issue 4

Abstract: The article presents outputs of a trial which discovered consumers´ opinions on food quality labels in the Czech Republic and the influence of food quality labels on food shopping behaviour. Questionnaire research is a basis for further research which will be realized in 2016. Theoretical foundations of food quality labels and an overview of quality labels used in the Czech foodstuff market are described in the paper. Sample structure, order of factors most influencing customers´ shopping behaviour, and customers´ opinions on foodstuffs marked with quality labels are presented within research outputs.

Keywords: Nákupní chování; Food quality labels; Buying behaviour; Consumers oppinions; Značky kvality potravin; Postoje spotřebitelů (search for similar items in EconPapers)
JEL-codes: L15 M30 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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