A Case Study on Implementation of CSR to Mitigate High Employee Turnover in a PR Agency

Jitka Srpová and Jan Mísař

Ekonomika a Management, 2016, vol. 2016, issue 4

Abstract: The aim of this paper is to analyze implementation of the Corporate Social Responsibility by a medium-sized organisation using the CSR Canvas. The CSR Canvas was developed specifically for organizations of this size and is based on results from the empirical research. The Canvas helps to develop and implement new CSR activities as well as measure their impact, doing so it promotes proactive approach to CSR which is crucial for small and medium-sized organization. It was proven by several studies that only proactive approach enables these organizations to gain benefits coming from implementation of CSR. The paper analyzes a case study of a PR agency using the method of qualitative data analysis. The study shows not only the implementation of CSR but also the results and benefits of these activities, which is important for their long term performance. The implications help to promote positive effects of CSR for SMEs, which is a very recent topic and there are only a few studies that work with specific empiric data.

Keywords: Společenská odpovědnost firem; Corporate Social Responsibility; Case study; Případová studie; CSR Canvas; CSR Canvas; Implementation; PR agency; Implementace; PR agentura (search for similar items in EconPapers)
JEL-codes: L83 M14 (search for similar items in EconPapers)
Date: 2016
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