Strategic analysis as an important part of the company's valuation structure

Strategická analýza jako důležitá součást struktury ocenění podniku

Miloš Mařík and Pavla Maříková

Oceňování, 2020, vol. 13, issue 1-2, 33-52

Abstract: Strategic analysis is a key starting point for company valuation, but expert practice with this part of valuation still does not work adequately. The article therefore justifies the need and purpose of strategic analysis. It further shows that frequent ways to justify the absence of a strategic analysis are to use the flat-rate income method or to take over a financial plan from the valued company. In the third part, the text discusses the main procedures that should be used in a well-designed strategic analysis. Significant space is devoted to the use of professional analyzes and forecasts prepared by specialized institutions, which should gradually gain greater representation in Czech expert practice than has been the case so far.

Keywords: Value; business valuation; strategic analysis; relevant market; forecast; Hodnota; ocenění podniku; strategická analýza; relevantní trh; prognóza (search for similar items in EconPapers)
JEL-codes: G32 (search for similar items in EconPapers)
Date: 2020
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DOI: 10.18267/j.ocenovani.245

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