Fully Harmonized EU Law and Regulation of Advertising

Problematika harmonizace práva EU v oblasti regulace reklamy

Jan Vavrečka and Petr Štěpánek

Současná Evropa, 2012, vol. 2012, issue 2, 135-145

Abstract: There is a development of a professional discussions about the correct way of implementation of this law, about a right interpretation of regulatory rules and about a unification of administrative supervision in this area. With all this effort, just few people deal with the actual merit of definition of advertising. Although all advertising regulations unify rules and their interpretation, remains the chaos among the Member States in what these rules actually regulate - what is considered as an advertising. Material definition of advertising and its legal definition is incomprehensibly overlooked and in contrast performs against harmonized efforts at lower levels, which in this context may be a little bit decadent.

Keywords: Advertising; regulation; definition of advertising; EU law; harmonization; Reklama; regulace; definice reklamy; právo EU; harmonizace (search for similar items in EconPapers)
Date: 2012
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