Application of Marketing in Interest as a Factor of Development of Enterprises in Digital Economy

Nerimane Bajraktari and Ali Ahmeti
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Nerimane Bajraktari: Prizren University
Ali Ahmeti: Prizren University

Prizren Social Science Journal, 2018, vol. 2, issue 1, 36-51

Abstract: Online transactions have been characterized by steady growth in recent years. This trend has not left aside developments in organizations in Kosovo. People who buy online are faced with technological equipment that often does not perform the right way as the customer requests or expects. The intranet connects the computer systems of an enterprise or organization based on the Internet technique especially in the TCP / IP protocol. Digital Marketing is a term for the marketing of targeted, measurable and interactive products and services using digital technology to reach and convert "leads" to customers. The main objective is to promote brands, build preference, and increase sales through various digital techniques. It is embodied by a wide selection of service, product and brand marketing tactics, which, as a core promotion medium, largely use the Internet.Digital marketing activities are: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencing marketing and e-commerce, social media marketing, e-mail marketing, display advertising, books electronics, video games and any other form of digital media. According to the Digital Marketing Institute, the Digital Marketing Institute, digital marketing is the use of digital channels to promote or sell products or services to consumers or businesses. The Digital Economy is the highest level of use of computers in a national economy. The higher the rate of use of computers in a more digitized economy and closer to the overall economic progress is that country.

Date: 2018
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