Utilization Analysis of Slovenian Hotel Websites

Mitja Petelin and Dejan Križaj
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Mitja Petelin: Vocational College of Hospitality and Tourism Maribor, Slovenia
Dejan Križaj: University of Primorska, Faculty of Tourism Studies Turistica, Slovenia

Academica Turistica - Tourism and Innovation Journal, 2020, vol. 13, issue 2, 193-200

Abstract: The purpose of the article is to get an insight into the content of thewebsites of Slovenian four- and five-star hotels and, based on the set criteria, to determine which websites are more utilized than others. We defined the utilization criteria and analysed all four and five-star hotels in Slovenia using data clustering analysis. The content of the websites, analysed in 2017, at the first glance seems diverse, but when comparing their content, we concluded that there are nomajor statistical differences. An important discovery of the research falls on the security ofmost of the analysedwebsites – it is very flawed and sometimesmisleading. The potential for interactivity and gamification remains untapped despite the various recommendations of experts and academics.

Keywords: website; hotel; Slovenian hotel websites; security (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:13:y:2020:i:2:p:193-200

DOI: 10.26493/2335-4194.13.193-200

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