Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities

Sara Nunes, Samiha Chemli, Alejandro del Moral Agúndez, Kang Jin Seo and Julia Fragoso da Fonseca
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Sara Nunes: Higher Colleges of Technology, UAE
Samiha Chemli: University of Deusto, Spain
Alejandro del Moral Agúndez: University of Extremadura, Spain
Kang Jin Seo: Woosong University, Republic of Korea
Julia Fragoso da Fonseca: Polytechnic Institute of Leiria, Portugal

Academica Turistica - Tourism and Innovation Journal, 2022, vol. 15, issue 2, 233-247

Abstract: Film-induced tourism is a recent topic in academic research, only studied since the ’90s, and especially in the US and UK, followed by Australia, Asia, and Europe, becoming a worldwide theme with its expansion to Asia. In the beginning, the main studies were focused on justifying the importance of studying the topic and concentrating on the power of film and TV productions in motivating tourism demand, followed by a theoretical and methodological improvement focused on impacts, development, and marketing initiatives. At the moment, studies are focused on a crossdisciplinary approach and commodification of location and culture. Nowadays, numerous studies focus on this subject, and this paper intends to analyse the latest advances in the field over the last eight years. Our study explores their strengths, potential, gaps, and opportunities. In terms of results, we can affirm the strengths related to the studies centred on the impacts of film-induced tourism on destinations, film-induced tourism as a motivator for the intention to visit through exhibited images, and tourism marketing activities and initiatives based on film and TV productions. In terms of gaps and opportunities, these are related to tourist experiences and authenticity, celebrities, sustainable planning, cross-disciplinary studies, residents’ perspectives, consumers’ answers to brand placement, the role of governments in terms of strategies and policies, the importance of social networks in the field, and the need for more studies to be developed worldwide, not only based on western examples.

Keywords: film-induced tourism; tourism; film and media; television; tourist destinations (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:15:y:2022:i:2:p:233-247

DOI: 10.26493/2335-4194.15.233-247

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