Marketing and Environment Management for Tourism: Croatian Experiences

Neven Šeric and Tihomir Lukovic
Additional contact information
Neven Šeric: University of Split, Croatia
Tihomir Lukovic: University of Dubrovnik, Croatia

Academica Turistica - Tourism and Innovation Journal, 2010, vol. 3, issue 1-2, 73-80

Abstract: The coastal area stands out with the uniqueness of the environment and hydrology. Concentration of economic activities and population in the coastal areas is resulting with conflict between man and environment. Larger Croatian islands are devastated specificities with uncontrolled tourist development, thereby losing recognition and a former identity. Therefore it is necessary to introduce new criteria in the future tourist valorization of natural resources in the eastern part of the Adriatic see. Continuity of diverse tourist offer consolidation on the global market presumes specialized tourist’s offer of every small country. Demands for ecological areas and personal safety are criteria that contribute to the choice of tourist destinations. Tourist will be offered to be the explorer of the nature, historical and cultural heritage as well as the identity of the destination he is visiting. Croatian touristic offer has all necessary predispositions, and can provide growing trend for the impendent period.

Keywords: marketing; environmental management; ecological products (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.hippocampus.si/ISSN/2335-4194/3_1-2_73-80.pdf full text in English (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:3:y:2011:i:1-2:p:73-80

Access Statistics for this article

Academica Turistica - Tourism and Innovation Journal is currently edited by Gorazd Sedmak

More articles in Academica Turistica - Tourism and Innovation Journal from University of Primorska Press
Bibliographic data for series maintained by Alen Jezovnik ().