The Effect of the Economic Crisis on Tourist Behaviour

Gorazd Sedmak and Tanja Planinc
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Gorazd Sedmak: University of Primorska, Slovenia
Tanja Planinc: University of Primorska, Slovenia

Academica Turistica - Tourism and Innovation Journal, 2011, vol. 4, issue 1, 35-42

Abstract: In 2008, the world was struck by the largest economic crisis since the Great Depression of the 1930s. The collapse of several branches of industry, growing rates of unemployment and uncertainty also affected the fl ow of tourism. While for some tourist destinations, the decrease of the tourist arrival numbers was almost fatal, others did not suffer any substantial losses. The reason lies in the different income elasticity of demand in various tourist segments and in the very complex dynamics of the fl ow of tourism. Since a part of the demand side only exchanged destinations traditionally visited with the nearer and/or cheaper ones, a partial loss of one segment in these destinations was replaced by visitors usually visiting more distant destinations. The results of a survey carried out on a sample of (potential) Slovenian tourists are presented in the article. Reactions to the ongoing crisis were measured and compared for different segments of interviewees. Understanding their decision-making patterns can help the tourism industry and the destination management organizations in developing tourism products that are less sensitive to changes affecting income.

Keywords: tourism; consumer behaviour; economic crisis; income elasticity (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:4:y:2011:i:1:p:35-42

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