Marketing Information Systems in Tourism Companies

Janja Štokelj, Aleksandra Brezovec and Doris Gomezelj Omerzel
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Aleksandra Brezovec: University of Primorska, Slovenia
Doris Gomezelj Omerzel: University of Primorska, Slovenia

Academica Turistica - Tourism and Innovation Journal, 2011, vol. 4, issue 1, 43-54

Abstract: This paper presents a survey of the characteristics of marketing information systems (MkIS) and marketing information usage within Slovenian tourism companies. In order to investigate the overall status of MkIS, a questionnaire based on theoretical background and previous research was created. The study focused on marketing information management investigation – gathering, processing, distribution, usage and storage of information. Furthermore, it examined whether the information systems have been used by marketing departments and if the MkIS has been used for decision making. Finally, the level of satisfaction with MkIS was evaluated. The results of the survey’s descriptive analysis were compared to those of preliminary studies on MkISs. In conclusion, the limitations of the study are presented and directions for future research are proposed.

Keywords: marketing; marketing information; information systems; tourism; Slovenia (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:4:y:2011:i:1:p:43-54

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