Who Spends More: Sport-Active versus Active Tourists

Nataša Slak Valek and Eva Podovšovnik Axelsson
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Nataša Slak Valek: I-Shou University, Taiwan
Eva Podovšovnik Axelsson: University of Primorska, Slovenia

Academica Turistica - Tourism and Innovation Journal, 2012, vol. 5, issue 1, 5-20

Abstract: This study empirically investigated the influences of gender, age and educational level on the main motive for travel, which then explored the relationship of these influences to travel spending. Furthermore, sports-active tourists were compared with other tourists who are interested in active travel. Active traveling, in this present study, includes tourists with other main motives of traveling, but not those whose main motive is “rest and relaxation”. Slovenian tourists traveling within Slovenia and those traveling abroad were compared. We found that men, younger tourists and better educated tourists mainly choose sports related travel. Further research explains the influences of the main motives for travel spending and revealed who tends to spend more between sports-active tourists and other active tourists. For a potential sports-tourism destination is it vital to know the presented data. The implications of the results are discussed in the context of sport tourism marketing.

Keywords: sport tourism; active tourists; travel expenses; sports tourism marketing (search for similar items in EconPapers)
Date: 2012
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