A psychological portrait of the individual investor in Europe

Werner De Bondt, Patrick Zurstrassen and Arianna Arzeni

Revue d'Économie Financière, 2001, vol. 64, issue 4, 129-140

Abstract: [eng] How are the values and beliefs of European investors linked to the perceived attractiveness of asset classes and investment strategies ? Until recently, little was known about this question. We summarize the data, methods, and results of the largest survey study ever conducted. More than 3,100 investors in six countries (Belgium, France, Germany, Italy, Spain, and the United Kingdom) participated. As anticipated, we find that clusters of values and beliefs, correlated with national identity, predict portfolio choice. Our findings have important implications for financial marketing and product design. . JEL classifications : E21, G11, M31

Date: 2001
Note: DOI:10.3406/ecofi.2001.4492
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Persistent link: https://EconPapers.repec.org/RePEc:prs:recofi:ecofi_1767-4603_2001_num_64_4_4492

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