Les problèmes de la distribution des produits dérivés du porc. Bilan et perspectives

M. Duley

Économie rurale, 1971, vol. 90, issue 1, 95-98

Abstract: [eng] Marketing Problems of Pork Meat Products - The author examines why the hand-made pork meat products are declining. In fact, the purchase and processing activities have been overstressed up till now to the disadvantage of the sales activities. The only way this specialized production could survive would be to change the order of priorities. The development difficulties of the curing industries, especially the marketing deficiencies even in nationwide firms are rather distressing. [fre] L'auteur examine les causes du déclin de la charcuterie artisanale, trop polarisée jusqu'à présent sur les activités d'achat et de transformation au détriment des activités de vente. La survie d'une charcuterie artisanale implique un renversement des priorités au profit de l'acte de vente. Les difficultés de croissance de l'industrie de la salaison et notamment les insuffisances commerciales des grandes entreprises de taille nationale semblent assez préoccupantes.

Date: 1971
Note: DOI:10.3406/ecoru.1971.2162
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