Hétérogénéité du produit et segmentation du marché: le cas de la luzerne déshydratée

O. Lapierre

Économie rurale, 1984, vol. 162, issue 1, 28-28

Abstract: [eng] Product variability and market segmentation : case of dried ALFALFA - Agricultural products variability may limit their sales. Through case of dried alfalfa, this study allows to analyse producers possibilities in order to reduce variability and, sometimes, in order to get advantages from it. [fre] La variabilité des produits affecte leur mise en marché. L'exemple de la luzerne déshydratée permet d'analyser les possibilités offertes aux producteurs pour la maîtriser voire en tirer profit.

Date: 1984
Note: DOI:10.3406/ecoru.1984.3075
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